Hi all,
Quick roundup of some key articles on corporate social media from the last few days:
- Flipboard Looks To Elevate Tablet Ads [Through Work with Flipboard]: Interesting case study on how the clothes company have used social magazine app Flipboard to drive engagement with their product catalogue. From Adweek.
- Breakdown: Corporate Social Media Team: If you’re responsible for the workflows and organisations around social within your business, this is a must-read from Jeremiah Owyang. Doesn’t hurt that he suggests reading USM articles in there either
From Jeremiah Owyang. - The Rise of the New Chief Marketing Technology Officer: How the big data explosion has changed the role of the CMO, and how the new role will give more ownership and influence than ever before. From Silicon Angle.
All worth a read, all useful.
