Great video from Loic LeMeur on how the use of particular vocabulary is symptomatic of the wrong approach to social media.
If you’re talking about “impressions, impressions, impressions” and “campaigns, campaigns, campaigns”, you’re doing it wrong.
Hat tip – Social Media ROI (great blog from Olivier Blanchard)
Nick founded Useful Social Media in 2009 to deliver business intelligence on social media for large businesses. Nick writes regularly for the blog, along with putting together the annual State of Corporate Social Media report and various other longer-form briefings.
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