Plenty of activity across the social web this week… Ford and General Motors Twitter showdown he latest showdown on the Econsultancy website pits two behemoths of the motor industry against each other. The presence that Ford now has on Twitter
Read The Full ArticleRefining the new oil: Putting a value on social marketing
Is it really possible to take social media interaction beyond a numbers game and put a real value on social-media interaction such as a Tweet, like, or share? For many businesses, the answer is increasingly a resounding “yes”.
Read The Full ArticleGlobal Marketing and Communications Vice-Presidents gather in New York to discuss social media’s impact on future strategy [PRESS RELEASE]
Over 200 corporate executives will gather in New York on June 13 – 14 to discuss how to incorporate social media into digital marketing – and broader business – strategy.
Read The Full ArticleThis week’s Wednesday update including Timeline eye tracking, the social use of CRM and the latest Twitter showdown
This week’s Wednesday Update features news on an airline twitter showdown, Facebook Timeline’s impact on brands, social media and marketing integration and much more. Read on!
Read The Full ArticlePractitioner Interview: KLM
In one of our regular practitioner interviews, David Howell talks to Catherine van Dijk, Repuation and Content Manager for Social Media at Dutch Airline KLM. The airline are often featured as a social media leader, especially amongst European businesses.
Read The Full ArticleAT&T on how to use data to drive your social media activity
In this slideshow taken from the Corporate Social Media Summit in New York in 2011, Chris Baccus takes us through how AT & T use data to drive a better social strategy. The presentation discusses: How to find the
Read The Full Article
