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This week’s Wednesday update with bald Barbie, personalised soup and virtual currency

By David Howell on February 1, 2012

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This week, we cover Heinz’s recent f-commerce campaign, statistics on the slow in growth of the paid ad, an investigation into IBM’s analytical engine, and much more!

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Buying Facebook fans: quantity or quality – both or neither?

By Martyn Wilson on January 27, 2012

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A PR agency can deliver 50,000 new Facebook ‘likes’ but where did those potential customers come from? Can they be qualified? And can corporations base their marketing on this data?

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This week’s Wednesday update with social gaming profiles, app loyalty, and new social markets

By David Howell on January 25, 2012

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This week, we cover Fedex’s disaster management techniques, statistics on why your company needs to be more sociable, an investigation into social gamers, and much more!

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Social Law: Social Media Regulation and Policy

By Guy Clapperton on January 19, 2012

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The days of anything goes within the social media space are gone. Regulation and legislation now have a profound influence on your company’s social media policy

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Facebook selling: changing the face of retailing?

By Martyn Wilson on January 18, 2012

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Once considered commercial suicide, commerce on Facebook is becoming well established and could be your company’s most lucrative sales channel

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The Long Tail of Social Media

By Guy Clapperton on January 17, 2012

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Establishing that social media is good for contacting many customers en masse is easy. It can catch a lot of people and its appeal is broad. Except when it isn’t.

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