This week, we cover Heinz’s recent f-commerce campaign, statistics on the slow in growth of the paid ad, an investigation into IBM’s analytical engine, and much more!
Read The Full ArticleBuying Facebook fans: quantity or quality – both or neither?
A PR agency can deliver 50,000 new Facebook ‘likes’ but where did those potential customers come from? Can they be qualified? And can corporations base their marketing on this data?
Read The Full ArticleThis week’s Wednesday update with social gaming profiles, app loyalty, and new social markets
This week, we cover Fedex’s disaster management techniques, statistics on why your company needs to be more sociable, an investigation into social gamers, and much more!
Read The Full ArticleSocial Law: Social Media Regulation and Policy
The days of anything goes within the social media space are gone. Regulation and legislation now have a profound influence on your company’s social media policy
Read The Full ArticleFacebook selling: changing the face of retailing?
Once considered commercial suicide, commerce on Facebook is becoming well established and could be your company’s most lucrative sales channel
Read The Full ArticleThe Long Tail of Social Media
Establishing that social media is good for contacting many customers en masse is easy. It can catch a lot of people and its appeal is broad. Except when it isn’t.
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