Expert Speakers
We are in the process of finalizing speakers for this event. If you would like to suggest a leading corporate practitioner, please do get in touch with Hayley Dunn, the Conference Director - at hayley.dunn@usefulsocialmedia.com.
Our full speaker list will feature 20+ leading corporate executives from some of the biggest brands working in UK today.
If you would like to be kept updated on The Social Media B2C Marketing Summit, just click here
Lennart Boorsma
Heineken Global Brand Team
Heineken®
Presentation Title: Improve your online marketing with tactical solutions from the best to boost customer interaction
Since 2010, Lennart Boorsma is active in the Heineken Global Brand Team in Amsterdam, which oversees all activities for the Heineken brand worldwide. Within this team, he looks after the digital side of the brand, varying from social media, global digital campaigns to daily sparring partner for markets on campaigns and strategy. Before this role, Lennart was National Account manager within Heineken the Netherlands' soft drinks division (Vrumona) and prior to that as brand manager for the Heineken brand in the Netherlands responsible for all communications (ATL & digital) for the brand locally.
Debbie Weinstein
Senior Director, Global Media Innovation
Unilever
Presentation Title: Enhance your creative and interactive content to engage consumers and build brands
More information coming soon...
Peter Parkes
Head of Social Media, EMEA
Expedia
Presentation Title: Building a Social Business and driving commercial value: Using social media to drive traffic down the sales funnel
Peter is responsible for social media strategy, operations and culture at Expedia across Europe, the Middle East and Africa. He has spent the last five years applying rigorous communications discipline and business thinking to the social media space, both in the PR/digital agency world and in house at Skype and Expedia. He has developed a deep understanding of the opportunities to harness and nurture customer and influencer communities to drive awareness, acquisition, conversion and retention.
Bas Komen
Senior Manager Digital Consumer Engagement TomTom
Tom Tom
Presentation Title: How do you judge what social media platform is right for your marketing message?
Bas is an experienced marketing professional with expertise in direct, social, and online marketing. He also has an extensive skills base in developing email marketing, SMS, direct mail and customer relationship management (CRM) techniques. As manager of consumer engagement at TomTom, Bas manages a team which is responsible for the brand's worldwide social media communities including developing strategy, sentiment monitoring, increasing customer engagement and interaction on platforms like Facebook, Twitter, YouTube and more. He is also responsible for revolutionising the brand’s email marketing programme to ensure customers are targeted with engaging, informative and relevant content designed to drive sales and increase brand advocacy.
James Paterson
PR & Social Media Campaigns Manager
O2
Presentation Title: How to interact as a brand, and get interaction for a brand: Increase your revenue and loyalty by actively engaging customers
More information coming soon...
David Parkinson
General Manager of Social & Digital engagement for EMEA & India
Nissan
Presentation Title: Enhance your creative and interactive content to engage consumers and build brands
More information coming soon...
Yann Gourvennec
Director, Web Digital Media & Social Media
Orange group
Presentation Title: How do you judge what social media platform is right for your marketing message?
More information coming soon...
Tejal Patel
Global Head of Social Commerce
Nokia
Presentation Title: Building a Social Business and driving commercial value: Using social media to drive traffic down the sales funnel
Tejal is leading social commerce at Nokia. She has worked in the digital space for over 13 years and has specialised in e-commerce marketing for over 10 years across a range of sectors, more recently in telecommunications. Tejal is passionate about the accountability and ROI potential of digital as well as the commercial value social media offers brands.
Simon Nicholson
Pan-European Social Media Manager
Honda Motor Europe Ltd
Presentation Title: Discover how to decide whether your social media marketing should be done locally or worldwide
More information coming soon...
Anna Ketting
Head of Social Media
KLM
Presentation Title: Improve your online marketing with tactical solutions from the best to boost customer interaction
More information coming soon...
Tess Tucker
Head of Digital Marketing
Just - Eat
Presentation Title: How to interact as a brand, and get interaction for a brand: Increase your revenue and loyalty by actively engaging customers
As Head of Digital Marketing at Just-Eat, Tess is responsible for managing a team of marketing professionals covering the full online mix, with a particular focus on Social Media, eCRM and Search. Tess has also recently taken on the challenge of rebranding and scaling up the newly acquired corporate arm of Just-Eat, Urbanbite. Just-Eat's social marketing credentials include winning the best use of facebook at the Some Comm awards 2010 and being shortlisted for best use of twitter at the Some Comm awards 2011. Prior to joining Just-Eat in 2009, Tess worked for three years as a CRM manager at toptable, and 3 years as a Marketing Executive for The Lanesborough Hotel.
Alena Oswaldova
Social Media Specialist
Telefónica Czech Republic
Presentation Title: New social media technology for marketing: Find out if you should be using apps for marketing
Alena is professionally working in social media area from June 2011 when she joined Telefónica Czech Republic as Social Media Specialist. Here she can fully use her experience in posting, tweeting and sharing from past years :) Alena was working in Cosmetics division for 3 yrs and in Corporate Com. department for 4 yrs at Henkel Czech Republic previously.
Christian Kamhaug
Head of Social Media
Scandinavian Airlines
Presentation Title: Enhance your creative and interactive content to engage consumers and build brands
More information coming soon...
Richard Ayers
Head of Digital Business Development at British Film Institute
Digital Playmaker at Manchester City Football Club
Presentation Title: How to interact as a brand, and get interaction for a brand: Increase your revenue and loyalty by actively engaging customers
More information coming soon...
Simon Preece
Senior Social Marketing Manager
J Sainsbury plc
Presentation Title: How to interact as a brand, and get interaction for a brand: Increase your revenue and loyalty by actively engaging customers
Simon joined Sainsbury's in 2011 as senior social marketing manager, helping to deliver the strategic use of social media. Before joining, Simon spent 2 years working at social media consultancy RMM for brands in the automotive, financial and healthcare sectors. Prior to that, Simon spent six years at Capgemini consulting, focusing on delivering online customer experience transformation programmes.
Matt Gilbert
Head of Business Development
Guardian News and Media
Presentation Title: New social media technology for marketing: Find out if you should be using apps for marketing
More information coming soon...
Ben Padley
Global Digital Engagement Director
Barclaycard
Presentation Title: Doing the basics well: The importance of governance in developing a successful strategy for social media
More information coming soon...
Chris Harrison
Head of UK Acquisition
Betfair
Presentation Title: Marketing within a restricted social environment - the Betfair approach
More information coming soon...
Vijay Solanki
Senior Director Global Digital Marketing
Philips Consumer Lifestyle
Presentation Title: Create a digital culture for your business: what you can do to light fires & create a natural revolution
Vijay has worked in marketing for almost 20 years. A psychology graduate passionate about human behavior, Vijay worked as a graduate trainee for Unilever having finished an internship with P&G. He first got hooked on digital in the late nineties working on websites & mobile interactivity for Capital Radio and NME. He has since worked in senior marketing roles for Shazam, lastminute.com and BlackBerry. Vijay also developed the original digitally orientated strategy for Castrol's global football sponsorship. He current leads digital strategy for part of Philips.
Vincent Sider
VP Social Media
BBC Worldwide
Presentation Title: Discover how to decide whether your social media marketing should be done locally or worldwide.
Vincent started his career in 2001 as Head of Online at MCI WorldCom in France, leading on internet, extranet and intranet digital marketing and technical development with a strong focus on building customers' communities. He then co-founded Mobilabs, a B2B2C multi channel social software developer and publisher, ranking top 3 in France in the social networking space in 2004. In 2005 he merged Mobilabs with a moderation agency. In 2006, Vincent joined BT Retail to provide support in building online communities within the online gaming space through a partnership with Sony, delivering a video and voice chat based community in EMEA on the Sony Playstation. Vincent then moved to BT Wholesale in 2009 where he led on Social Media and Online Gaming strategy, with a strong focus on using social as a monitoring and customer support capability.
Prelini Udayan-Chiechi
Director, EMEA Marketing
Lithium
As Director of EMEA Marketing at Lithium Technologies, Prelini is responsible for leading the European marketing efforts in one of the most dynamic social communities software companies in the world. With over 16 years marketing experience, Prelini has led marketing initiatives for major blue chip companies such as Lotus Software, IBM, Zurich Financial Services, COLT Telecom and Adobe. Prelini holds a Masters of Science (in marketing) specialising her dissertation research in Customer Experience Management. Joining Lithium in January 2012, Lithium helps companies change and infuse behaviours of engagement with their customers across all interaction points. With over 300 customers globally and 30+ million users, Lithium continues to be the community software platform of choice.
