Summit Chairman
Rohit Bhargava
Global Strategy & Planning Group
Ogilvy
More information coming soon...
Expert Speakers
Nathan Bricklin
Senior Vice President - Head of Social Business Strategy
Wells Fargo
Presentation Title: Become a social business: Embed social throughout your organization to lay foundations for long term business success
More information coming soon...
Tim McMahan
Senior Manager, Media Technology
Union Pacific
Presentation Title: Increase audience engagement through a more advanced social media strategy that inspires brand interactions - and creates industry buzz
Tim is responsible for content, graphics and branding of UP's web presences, as well as overseeing the company's Social Media strategy and policies.
Michelle Wickum
Director - Marketing
SteelMaster
Presentation Title: Cost-effective lead generation through leveraging Social Media: the benefits and how to do it right
Michelle's career in marketing began at Landmark Communications where she served in various sales and leadership positions in advertising and marketing over 10 years for The Virginian-Pilot newspaper. She joined SteelMaster Buildings in 2006, taking on the Director of Marketing position shortly thereafter and worked quickly to transform SteelMaster's marketing approach on lead acquisition and social media integration/customer engagement strategies. Through these efforts, Michelle has grown SteelMaster's sales lead volume to over 4,500 per month which supports a staff of over 30 building specialists, as well as 40 distributors representing 50 countries worldwide. Her work in social media across the various platforms has generated global interest in SteelMaster's products which lead to her winning the SBA/VISA Export Video of the Year award in 2011. In addition, her work with social media has been featured in several blogs including a feature on Mashable "5 Surprising Social Media Business Success Stories".
Michelle is a graduate of Siena College with a Bachelors of Science in Marketing/Management and she holds a Master's of Business Administration degree from Old Dominion University. She volunteers her time supporting marketing efforts for PIN Homeless Ministry. Michelle resides in Virginia Beach with husband Todd, and has two energetic young sons, Jimmy, 12 and Max, 9 years old.
Greg Tirico
Senior Social Media Manager
Sage North America
Presentation Title: Which social platforms are right for your corporate goals? What you need to know to make the right choices for maximum efficiency
More information coming soon...
Steve Field
Director of Digital Media
BAE Systems
Presentation Title: Which social platforms are right for your corporate goals? What you need to know to make the right choices for maximum efficiency
More information coming soon...
Lara Ruth
Senior Vice President, Social Media
Citibank
Presentation Title: Best practice: Track brand sentiment and engagement through effective data management
Lara has been working with Citibank North America's social media channels for the past year and a half, handling community management for the Citibank US Facebook page with almost 500,000 fans as well as the @Citibank and @CitiPrivatePass handles. Before working in social media, she spent over nine years in corporate human resources working with international assignments, relocation services, and compensation for financial and professional services organizations.
Jonathan Mast
Senior Manager Emerging Media Global Marketing & Communications
Black & Veatch Corporation
Presentation Title: The value of B2B social media: Is there a clear impact on your bottom line?
Jonathan Mast is the Senior Manager Emerging Media in the Global Marketing & Communication group for Black & Veatch a leading global engineering, consulting and construction company. He is responsible for overseeing the company’s emerging media strategy. This includes both internal and external social media channels for the organization. Prior to joining Black & Veatch, he was the manager of internal communications for the largest provider of innovative claims and productivity management solutions in the U.S. and Canada where he also co-hosted a weekly internal podcast to the company’s employees.
Connect with Jonathan:
Lori DeFurio
Sr. Social Media Strategist, Digital Media
Adobe
Presentation Title: The value of B2B social media: Is there a clear impact on your bottom line?
More information coming soon...
Kevin G. Espinosa
eBusiness Platform Manager
Caterpillar
Presentation Title: Get the board on board with social: The secrets of achieving genuine – and enthusiastic – B2B social media buy-in
More information coming soon...
Gerry Moran
Director, NA Social Media Marketing
SAP
Presentation Title: Cost-effective lead generation through leveraging Social Media: the benefits and how to do it right
More information coming soon...
Trish Nettleship
Social Media Lead
AT&T
Presentation Title: Use business influencers to generate brand impact, and become an industry thought leader
More information coming soon...
Annie Cull
Senior Manager - Sustainability Marketing
Calvert Investments
Presentation Title: Use business influencers to generate brand impact, and become an industry thought leader
More information coming soon...
Christine Talcott
Vice President of ES Global Sales Operations
ADP
Presentation Title: Utilize social tools to maximize opportunities & relationships in real-time
More information coming soon...
Chelsea Marti
Director, Social Media
ADP
Presentation Title: Utilize social tools to maximize opportunities & relationships in real-time
More information coming soon...
Stefan Heeke
Head of Digital Marketing
Siemens
Presentation Title: The responsive corporation: Use data generated through social interaction for better corporate decision-making
More information coming soon...
Tanya Donnelly
Global Social Media Director
Schneider Electric
Presentation Title: Increase audience engagement through a more advanced social media strategy that inspires brand interactions - and creates industry buzz
Tanya Donnelly is the Global Social Media Director for Schneider Electric. Schneider Electric is the "global specialist in energy management" with 130,000 employees and operations in 190 countries. In 2011 Schneider Electric had $30 billion (€24 billion) in annual sales.
Tanya is responsible for aligning Schneider Electric's social business strategy and presence with the Schneider Electric corporate strategy. Schneider Electric has invested heavily on shifting marketing focus towards social media and Tanya leads this effort globally.
Prior to joining Schneider Electric, who acquired APC in 2007, Tanya has held various IT Director roles and is an expert in leading business process reengineering. Tanya developed Enterprise Process Model and lead APC’s Business Process team reporting into the CTO.
Tanya is certified in Total Quality Management (TQM), 7-Step Problem Solving, ITIL, and has her Process Master Certificate from Hammer. She attended Northeastern University.
Debbie Curtis-Magley
Online Community Manager
Ariba
Presentation Title: Increase audience engagement through a more advanced social media strategy that inspires brand interactions - and creates industry buzz
As Online Community Manager for Ariba, Debbie Curtis-Magley is responsible for leading social media strategy and online community engagement to evangelize the advantages of collaborative business commerce. In her role, Debbie guides online listening, content strategy, campaign programs, measurement, thought leadership and organizational empowerment for social media engagement.
Debbie previously served as UPS’s first Social Media Manager, where she pioneered social media strategy, policies, and practices for the company. In that role, Debbie was responsible for online monitoring and reporting, campaign strategy, content planning and engagement across UPS’s social media platforms, thought leadership and enterprise collaboration for social media practices, and crisis response.
Prior to leading UPS social media efforts, Debbie spent seven years with the company’s Brand Management team where she worked on the re-launch of the UPS brand in 2003, developed new practices for identity management, and directed global brand tracking research.
Debbie earned her bachelor’s degree at the University of South Florida.
Twitter: www.twitter.com/DebCM
Matt Anchin
Senior Vice President, Global Marketing & Communications
Nielsen
Presentation Title: Use business influencers to generate brand impact, and become an industry thought leader
More information coming soon...
Gregory T. Gerik
Social Media Leader
3M
Presentation Title: Best practice: Track brand sentiment and engagement through effective data management
More information coming soon...
Oliver Fleischhut
Director, Online Communications
Siemens
Presentation Title: How gamification can boost customer interactions, train staff and improve stakeholder engagement
More information coming soon...
Tom Carusona
Senior Director, Digital & Social
ARAMARK
Presentation Title: Get the board on board with social: The secrets of achieving genuine – and enthusiastic – B2B social media buy-in
Tom Carusona is the Sr. Director, Digital & Social for ARAMARK. In this role, he is responsible for collaborating with business unit partners across ARAMARK to develop digital strategies that create meaningful engagement with consumers and clients. He leads ARAMARK’s center of excellence team that helps enable Social Media across the enterprise. Tom’s team is also responsible for developing and implementing the tools, guidance and training to help empower employees across the company to be active in Social on behalf of ARAMARK.
Prior to working at ARAMARK, Tom held marketing roles with Comcast and most recently, was responsible for the strategic development and implementation of marketing for Comcast’s interactive and mobile products under the XFINITY, XFINITY TV and fancast.com brands.
Frank Elison
Senior Vice President of Social Media
Citi
Presentation Title: Case Studies: One corporate speaker, one topic, 15 fact-filled minutes
More information coming soon...
Sherzad (Sherry) Rahmatian
Marketing Manager - Social Media
Intuit
Presentation Title: Case Studies: One corporate speaker, one topic, 15 fact-filled minutes
Sherry Rahmatian is a marketing manager on Intuit's social marketing team, developing the company’s strategy for engaging small businesses on various social networks. She also works with product teams across the company to generate awareness and buzz for Intuit’s offerings through various social campaigns and programs. Prior to the social team, Sherry held multiple roles across product management and marketing across Intuit, including launching Intuit’s first small business application in India. Sherry currently lives in San Francisco, CA.
Lori Feldman
Head of Social Networking & Digital Strategy
Cigna International
Presentation Title: TBC
Lori Feldman is Head of Social Networking and Digital Strategy for Cigna International, where she is responsible for leading and managing digital and social media programs globally. Lori joined Cigna International in 2012, having spent twelve years with Citigroup Global Transaction Services (GTS), most recently as Head of Branded and Social Media Marketing. In this role, Lori was responsible for the editorial planning and deployment of GTS' branded media product and related Web 2.0 programming and social media initiatives. Lori was previously Head of Client Experience Marketing, managing the development and execution of global marketing programs that focus on GTS' most important clients, including the GTS Senior Client Advisory Board. Prior to assuming this role in 2008, Lori spent three years as the Head of Trade Marketing, implementing programs designed to drive business growth worldwide, as well as other senior marketing roles, including Head of Global Events and Branding.
Before joining Citi, Lori spent seven years as a marketing and creative services consultant, with a broad, global client base including firms in pharma/healthcare, technology, shipping, publishing and e-business sectors. Before her consultancy work, Lori held a variety of marketing and advertising management positions at Gannett Newspapers, YM Magazine, CBS/Fox Video and Rolling Stone.
Lori was a three-year Co-Chair of Citi's Women's Council's Developing Talent Program, an initiative focused on training and mentoring high potential women, and a member of TWC's Executive Committee. She was also involved in marketing programs for Citi's Corporate Banking Diversity programs, with a particular focus on those supporting LGBT initiatives. She is co-founder of the Connecticut-based theater group, Two Turkeys Productions, and enjoys performing improv and sketch comedy when she's not performing marketing. Lori has a B.A. in Theater from the University at Albany.
Ronan Keane is the Social Media Manager for XO Communications, one of the nation’s largest communications service providers. Exclusively serving businesses, large enterprises and other telecommunications companies.
Ronan is an entrepreneur and a leading social media practitioner, speaker and panelist, and has advised CMOs, CIOs, and CTOs on social media and digital marketing best practices. He has worked with brands such as Renault, Black and Decker, Popular Science Magazine and Nike. Ronan's blog is http://www.ronankeaneonline.com.
