Marketing

Mobile Must Evolve: Open Mobile Summit Day One Wrap Up

Zsofi Kulcsar, (Nov 30, 2017)

Companies shouldn't linger at a mobile-centric strategy, experts say. Susan Kuchinskas reports.

Chief Marketing Officers from Mastercard, Denny’s Corporation and Chobani join forces to map out the future of marketing

admin, (Jun 21, 2017)

Incite Group, New York (21st July 2017): Chief Marketing Officers from 8 major brands will join the Incite Brand Marketing Summit NYC for its 4th year on October 24-25th. This year the event will dig into personalization, content & storytelling, attribution and omnichannel integration.

Delivering the personal touch: don't creep out your customers

Matt Pigott, (Feb 14, 2017)

Last in a four-part series on personalization in 2017

Delivering the personal touch: why more brands are turning to voice

Matt Pigott, (Feb 14, 2017)

Third in a four-part series on personalization in 2017

More platforms. More devices. How are brands making sense of (and capitalizing on) increasing customer complexity?

Matt Pigott, (Aug 31, 2016)

Read this, the last in our three-part 'marketing attribution’ series

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

Content and the platform puzzle: how the Discovery Channel solved it

Matt Pigott, (Jul 22, 2016)

The third and final installment of our three-part series on content and the art of brand storytelling.

Can fewer touchpoints lead to less CMO stress and happier customers?

Matt Pigott, (Jul 22, 2016)

Plus…how Disney is knocking personalization out the park!

Brand storytelling: how to deliver content that hooks and holds

Matt Pigott, (Jul 8, 2016)

The first installment of our three-part series on content and the art of brand storytelling

To achieve great customer service, perfect the art of technology

Matt Pigott, (Jul 1, 2016)

The first installment of our three-part series on customer service in a digital world

Is face-to-screen better than face-to-face?

Matt Pigott, (Jul 1, 2016)

The second part in our three part series investigating customer service in a digital world

CUSTOMER EXPERIENCE: To win customers, empower those who serve them

admin, (Jun 30, 2016)

●        Take an integrated approach:With more than 110 million connected customers, Verizon’s Domenico...

PARTNERSHIPS: How Nature's Bakery partnered with NASCAR and Danica Patrick to build brand awareness

admin, (Jun 30, 2016)

●        Build a partnership strategy to stand out: Learn how to evaluate the right partnership for your brand, and why NASCAR...

VIDEO: How to create a successful branded video content strategy

admin, (Jun 30, 2016)

●        Best practice for this crucial new channel: Targeted and programmatic ad-buying is complicated, but...

CONTENT: Customizing content to perform across social platforms

admin, (Jun 30, 2016)

●        Content Customization: Learn how Discovery Digital garners 300M video views per month across social...

REBRANDING: Reinvigorate your message to reach and engage your audience

admin, (Jun 30, 2016)

●     Find the right message:How to reassess every aspect of your brand (your vision, value proposition, etc.) and make the...

CUSTOMER JOURNEY: Customize for unforgettable experiences

admin, (Jun 30, 2016)

●        Segment effectively to build awareness: Find and engage new audiences with more targeted...

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